This will be the first posting about a topic that I find very interesting. There is a very similar story unfolding in both the beer industry and the fitness industry. Many large business models are hurting and losing their hold on the market. While simultaneously others are growing at an astounding pace. In this installment the focus is on the beer industry.
Huge macro-brew companies that spend billions on advertising are losing market share and are seeing sales fall. Obviously you would awesome that is is due to people being a bit more careful where their money is being spent, for what ever reasons. Then how is it possible that micro-brews or craft beers are exploding? it is all about quality, people are drown to products that are made well, and deliver a great experience. Even while the craft brewing niche only accounts for about 4% of the entire beer market, it is growing and it is awesome.
More to come later. For now click the title for a link to an awesome article on this topic!!
