It's not a trend, it's a revolution!

By now many of you have seen our tag line painted on our wall..."IT'S NOT A TREND, IT'S A REVOLUTION" This is a statement that I came up with before we even had our box and we barely had figured out what we were going to call ourselves. I especially love this tagline becuase it works perfrectly for my two main passions, which are CrossFit and craft beer.

While huge globo gyms fight to stay open by cutting how much their employees get paid, lowering prices for memberships and making it "easier" to go to the gym, CrossFit is thriving and expanding on a daily basis (and you know we do just about everything but make it easy to go to the gym). Like wise huge macro-brew companies are spending millions upon millions on advertising to trick you into thinking their beer is "good" or better then the rest, and despite there advertising, there sales were down multiple percents last year. At the same time micro-brews are popping up all over and growing at astonishing rates!

Now if you were to compare the market share that globo gyms have compared to CrossFit boxes... CrossFit Boxes m probably makes up less then .25% of total gyms. And the micro-brew category makes up less then 5% of the total beer market. Yet These smaller groups (CrossFit boxes and micro-brews) are focusing on being decidedly different then the status quot. How is it CrossFit is growing so fast and gaining popularity, yet if you go to a 24 Hour Fitness or a Gold's you can get kicked out for practicing this method? Assuming you even had equipment available to perform a CrossFit workout. Like wise, micro brew is growing so fast and gaining popularity, yet you walk into any large restaurant and some bars and there isn't a local brewery to be spotted on the draft line?

I have seen video's of Greg Glassman (founder of CrossFit) saying that we (CrossFitters and CrossFit boxes) are a "full frontal assault on mainstream fitness". Also I have heard him say that we don't try to appeal to everyone, we do what we do and who ever likes it, likes it. We could care less about what main stream fitness personalities think about us. I have seen Greg Koch of Stone Brewing write something to the effect of, Most people don't care about great beer... so I don't care about most people.

Below is a graph showing the amount or inquires going into Google for different gyms over the past years. Interesting to see how the globo gyms spike around the new year consistently? yet CrossFit has been growing and growing at a steady rate! Also looks like there is just as many people looking into CrossFit as 24Hour? How much do you think 24 spends on advertisement? How much do you think CrossFit.com spends...or lets make it more fare...how muc
h all the CrossFit Affiliates spend? 24 Hour Fitness is in blue, golds is in green, Ballys is in gold, and Crossfit is in red.